My Blog

‘Vertical Pizza Box’ by Pizza Hut (Figure 1) The Vertical Pizza Box campaign by Pizza Hut was built around a simple but unconventional idea, by placing a pizza box vertically in everyday public settings and allowing people to encounter it without giving any form of explanation, which was intentional from the brand. The visual concept was based… Continue reading Art Direction Campaign Analysis

How&How built a sleep-friendly ice cream brand, Snooz (Figure 1) In contemporary graphic design practice, the role of an Art Director is distinct from related creative positions such as Creative Director, Account Director, or Senior Designer. While these roles often collaborate on campaigns such Pizza Hut’s Vertical Pizza Box and the Snooz ice cream branding… Continue reading Responsibilities of an Art Director within Contemporary Graphic Design Practice

(Figure 1) This project responded to a brief promoting the ‘5-A-Day’ NHS message to young adults ages 18-25, with the intention of reframing healthy eating as energising and culturally relevant, rather than instructional. This is because we believe this age range are often figuring things out and deem fruit & vegetables not as a priority,… Continue reading Developing Ideas and Concepts in Art Direction Practice

This presentation outlines what I’ve learned about art direction through Tasks 1–3 and how this informs my approach going further. This is my Development Research Blog for the Art Direction: Advanced Visual Design module. From analysing Pizza Hut’s Vertical Pizza Box campaign, I learned that strong art direction starts with a powerful concept. The simplicity… Continue reading Presentation: Findings & Direction